Don't skimp on your sugar - I only use Imperial. Most of my childhood I identified what things were by their product name so I always added "Imperial" to sugar when calling it by name. Much like "Kayro Syrup" or "Riceland Rice". Most ingredients are what I saw my family use when making anything in the kitchen so I continue to use them as well. My Grandmother used Imperial Sugar for baking well over 50 years - I've only got 38 more to go before I catch up.